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StoreAutomator: Product Review

StoreAutomator: Product Review

StoreAutomator: Product Review

StoreAutomator is a multi-channel listing and management software. It includes features for catalog management, channel management, data synchronization, inventory management, marketplace integration, and order management for brands to make of each marketplace they sell at.

StoreAutomator was created in 2011 in the United States and is headquartered in Nutley, New Jersey. StoreAutomator is run by CEO and co-founder Gokhan Erkavun.


  • Multichannel Listing Management
    • Create and update listings on a channel basis
    • Include and exclude items from specific channels using inclusion settings
    • Format and map product data for all channels
    • Overriding global prices by channel
    • Rule-based repricing for Amazon
    • Automatic currency conversion and updates for international channels
    • Create product fees for marketing and advertising channels in any format
  • Product Data Management
    • Create bundles, multi packs and kits
    • Update product data using bulk export or import
    • Create and manage brand information
    • Assign SKUs (Stock Keeping Units) manually or with the auto-SKU feature
  • Order Management
    • Create and manage multiple warehouses
    • Channel based warehouse inventory allocation management
    • Amazon FBA integration
    • Dropship order management
    • Automatic order routing by supplier
    • Invoice, packing slip, and shipping label creation
    • Integration with carriers and shipping software
  • Extensive Analytics
    • Data collection and advanced reporting techniques


  • Amazon repricing
  • International currency conversions calculated daily
  • Good customer support
  • Supports multiple languages including Chinese, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish and Swedish


  • Only available for web
  • Does not have a search functionality
  • Reporting feature is not much help
  • No accounting integration


StoreAutomator a free 15 day trial and three pricing plans:

  1. Merchant, $250 a month
    • Allows for 3 channels, 3,000 products, and 3,000 orders per month
    • Amazon repricer costs an extra $50 per channel
    • Single user
  2. Merchant Plus, $450 a month
    • Allows for 5 channels, 10,000 products, and 10,000 orders per month
    • Amazon repricer costs an extra $75 per channel
    • Includes 3PL integration and multiple user support
  3. Enterprise, given a quote
    • No extra cost for amazon repricer on any channel
    • Includes dropship order management, automatic order routing by supplier, multi-warehouse management, and custom reporting


StoreAutomator is a very simple multi channel management software. The program is quite useful for small and medium business, but nothing large since a lot of useful features like multi-warehouse management and dropship order management only comes with the premium package.

Just to be able to have more than one account user, the business has to be subscribed to the Merchant plus package, which is already $200 a month more expensive than the Merchant package, and charges you more for using the Amazon repricing tool.

Desde el blog hemos realizado el estudio de esta herramienta a través de la información encontrada en Internet y vía telefónica. La Información recogida ha sido posteriormente analizada y tratada por un equipo de consultores especializados en la venta a través de Internet y Marketplaces. Si cree que el artículo publicado carece de información y/o podría añadirse o mejorar la información publicada, puede mandar un correo electrónico a y estaremos encantados de escuchar su propuesta.